Launchnet 10 year anniversary
Client
Client
LaunchNET
Time Frame
Tools
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Illustrator
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InDesign
30's cartoon inspired illustration and hand lettered merchandise. Cartoons like Cuphead and LooneyTunes, were referenced to encapsulate the friendliness of LaunchNET as a brand and to. "throwback" a decade ago when LaunchNET first began.
7 weeks
Product Images
Vector Flats
Stickers
Keychain/Wall Piece
Front
Mini Bag Flats
Front
Bottom
Back
Process Sketches and Research
The Black Squirrel
When beginning the brain storm for this project with the idea of 30's cartoons in mind, we found the following necessary to include:
The Black Squirrel
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A black squirrel was decided on because it is the unspoken Kent State mascot. The black squirrel originated in Kent, Ohio and the students and community hold them very close to their hearts
Innovative ways to conceputalize entreprenership
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A Guidelines to stay away from typical entrepreneurial symbols like lightbulbs and rockets were put into place. We wanted to reach our audience in an innovative way.
Keep it timeless
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The decision to stay away from including the mention of 10 year anniversary was intentional. We wanted this LaunchNET merch to stay timeless, like beloved cartoons from the 30's.
Hand-done Typography
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Hand-done slightly imperfect Looney Tunes inspired type was done as an ode to the 'Makers, Creators, Visionaries' voice of LaunchNET.